12 guidelines when you are writing links

Effective links improve your page ranking in Google, Yahoo and Bing. Use these guidelines to boost your SERP

• Don't make new program and product names into links by themselves.
• Rethink document titles and headings that turn into links.
• Think ahead. Match links and page titles.
• Be as explicit as you can in the space you have — and make more space if you need it.
• Use action phrases for action links.
• Use single nouns sparingly; longer, more descriptive links often work better.
• Add a short description if people need it — or rewrite the link.
• Make the link meaningful — not Click here, not just More.
• Coordinate when you have multiple, similar links.
• Don't embed links if you want people to stay with your information.
• If you use bullets with links, make them active, too.
• Make both unvisited and visited links obvious.

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