10 Guidelines for persuasive Sentences

These 10 guidelines will help you write clear and 

effective paragraphs, sentences, and words:

• Talk to your site visitors. Use "you."
• Show that you are a person and that your organization includes people.
• Write in the active voice (most of the time).
• Write short, simple, straightforward sentences.
• Cut unnecessary words.
• Give extra information its own place.
• Keep paragraphs short.
• Start with the context — first things first, second things second.
• Put the action in the verbs, not the nouns.
• Use your web users' words.